How often should facial cleansing be recommended to clients?

Recommending facial cleansing twice daily is based on maintaining optimal skin health and hygiene. Cleansing the face in the morning helps remove overnight oils, sweat, and any buildup of bacteria, preparing the skin for the application of products throughout the day. Cleansing in the evening is equally important as it helps to remove makeup, environmental pollutants, and excess oil accumulated during the day, ensuring that the skin can repair and rejuvenate itself overnight.

This routine helps prevent clogged pores, breakouts, and other skin issues, promoting a clear and vibrant complexion. For individuals with specific skin types or conditions, such as oily or acne-prone skin, frequent cleansing can be crucial in managing excess oil production and preventing acne outbreaks. Therefore, twice daily is generally recommended to maintain good skincare practices for most clients.